When you say "Netflix" most people probably think of dvds by mail. Alas, it is no more. Netflix is all about the streaming now. They have spun off the dvd mailing business into a new thing, called Qwikster. I have to believe they came up with the name in a 15 minute meeting.
They didn't even go to the trouble of procuring the twitter handle that went along with new service. See @Qwikster. Qwikster seems like an afterthought. It seems to have been conceived to almost drive away customers from the old way of doing things. I'm not confident that the service is going to be around for a real long time.