Earlier this month Netflix released House of Cards. It is by far the highest profile original content Netflix has in its video streaming selection. They are pioneering the next generation of media consumption, and they are doing it in their own way. If you have 13 episodes of a show that you want the word to see, most networks would go about it just like it has been done for years; one episode a week. Netflix took a different approach. They put it all out there on day one and let you decide how to space it out.
There are probably positives to unleashing the House of Cards firehose in one big burst. For one, it feels different. Netflix doesn’t want to be thought of as just another network with decent content. They want to be original. They want to be new. Releasing an entire series at once is definitely new, and appeals to the subscriber who is going to sit down and binge on video content all weekend. We’ve all sat down and watched 5 episodes of Friday Night Lights in a sitting, and by flipping the switch on House of Cards they allowed some people to experience it that way if they choose.
Still, I would have loved to be in the meeting at Netflix HQ where they argured how they were going to put the series out there. There had to have been a pretty good justification for doing what they did, and I’d like to hear it.
There are probably positives to unleashing the House of Cards firehose in one big burst. For one, it feels different. Netflix doesn’t want to be thought of as just another network with decent content. They want to be original. They want to be new. Releasing an entire series at once is definitely new, and appeals to the subscriber who is going to sit down and binge on video content all weekend. We’ve all sat down and watched 5 episodes of Friday Night Lights in a sitting, and by flipping the switch on House of Cards they allowed some people to experience it that way if they choose.
Still, I would have loved to be in the meeting at Netflix HQ where they argured how they were going to put the series out there. There had to have been a pretty good justification for doing what they did, and I’d like to hear it.